Better living hits the airwaves
March 23, 2010
By Nicholas Trost
Local radio show focuses on holistic health
To those who know Keesha Ewers and the Fern Life Clinic she manages here in Issaquah, it comes as no surprise that her “Healthy You!” radio show has just become nationally syndicated.
“There is a thirst for knowledge,” said Donna Frindt, the show’s communications and development manager. “With the current health issues and reform debate, people want a place they can go for important medical information.”
Ewers’ goal is to help listeners help themselves by showing them how not to be dependent on current medical practices, but rather to have an open mind when deciding on the best medical treatment.
She said she does this by interacting with her audience during the show and by answering their often unanswered medical questions.
“People are tired of 10-minute physician appointments and of insurance companies dictating when you can get health care,” Ewers said. “People want good information that they can understand. They are starving for that.”
To help with this effort, Ewers said she strives to bring in people from all fields that pertain to health. She has brought in everyone including psychotherapists, neuroscientists and even financial advisors.
“There is virtually nothing that doesn’t affect our health,” she said.
The show has had a tremendous amount of success in a short span of time, owing in large part to the fact that many people feel comfortable with Ewers giving them advice, as she has extensive knowledge regarding many different types of medicinal practices, Frindt said.
She has been in the medical field for more than 24 years and is an advanced registered nurse practitioner. She is also a master of Ayurvedic science, an Eastern medical practice, giving her a unique perspective on the traditions of Western and Eastern thoughts on medicine.
“Keesha brings an integrated approach to her clinic and her show,” Frindt said. “She has such a strong background in both Western and Eastern approaches to medicine. In a lot of settings you have to pick one or the other, but not with Keesha. She knows so much.”
Though the show has been successful, there are always obstacles. One of which is dealing with the stereotypes that are often associated with Eastern medical practices. With her show, Ewers makes the effort to show her audience that those practices can help them heal in ways they never thought possible.
“What is nice about the radio show is that it gets some of these ideas out in the mainstream and it displaces some of these stereotypes associated with Eastern medicine,” said listener-turned-client Nichole Parfitt. “The show makes these ideas more accessible for people with open minds.”
The show mirrors what goes on at Fern Life. The clinic helps people find balance in their lives by providing an array of yoga and meditation classes, massages, facials and more.
With her radio show on the rise and her clinic busier than ever, Ewers said she knows she has found a niche her audience really cares about. With this success comes pressure to expand, an idea Ewers is open to.
“There is discussion to open another center in California,” she said. “I have also been approached about Internet television shows. This is a big idea.”
At the end of the day, after signing off her radio show and closing the doors to her clinic, Ewers’ goal is simple: to help her audience help themselves.
“The whole idea is teaching people to take care of themselves,” she said. “I want to empower you to heal you.”
On the Web
Learn more about the “Healthy You!” radio show at www.healthy-youradio.com. Learn more about Fern Life clinic at www.fernlifecenter.com.
Nicholas Trost is a student in the University of Washington Department of Communication News Laboratory. Comment at www.issaquahpress.com.