Library jobs program earns national honor
April 13, 2010
A King County Library System jobs outreach project received a third national award, library officials announced late last month.
Look to Your Library — a community outreach project by the library system — has been named a winner in the 64th annual John Cotton Dana Library Public Relations Award Competition, sponsored by the H. W. Wilson Co. and coordinated by the Library Leadership and Management Association.
The award — the longest-established and most prestigious honor for library public relations through the American Library Association — recognizes libraries for excellence in communication promoting library services. The award marks the third such honor the library system has received since 2000.
Look to Your Library combined library events, in-person coaching, a dedicated Web section featuring library and community resources, and a comprehensive media and community outreach campaign to connect Puget Sound-area residents with information and services to help them weather the recession. Libraries implemented the program early last year.
The program remains popular with library patrons. The special-purpose Web section for the program has recorded nearly 30,000 visits in 10 months. Meanwhile, media coverage of the program reached record highs for the library system.
More than 40 libraries submitted entries for the prestigious award, and a jury selected six recipients. Each winning library will receive a $5,000 award.