Hospital is branded by design

July 5, 2011

By Warren Kagarise

Outside the main entrance to Swedish/Issaquah, look skyward.

The curved roof atop the atrium is a deliberate design nod to the arc Swedish Medical Center uses in branding and promotional materials. The arc carried throughout the hospital’s materials is indicative of the trajectory of a patient’s care, from the admission to diagnosis and, hopefully, healing.

Seattle firm CollinsWoerman, lead architects on the hospital project, incorporated the arc into the façade.

“We felt the swooping concave ceiling made both a good resolution to the height difference between the north and south sides of the Commons, and that it was a subtle reference to the ‘Swedish arc,’” CollinsWoerman Senior Associate James Walker said. “We also used the arc shape in planning the north façade of the medical office building and in the overall plan geometry of the commons.”

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