Chatter on social media sites lauds Issaquah-based Costco
August 16, 2011
Issaquah-based Costco is a favorite among social media users, according to a report from a social media analyst.
The report from Amplicate used opinions posted on social media to determine social media users offered more negative comments than plaudits about supermarkets during the past year.
Walmart received much of the blame from social media users included in the report, but Costco ranked as the most-loved supermarket. People expressed a particular fondness for the warehouse club’s chicken, pizza and meal deals. Overall, 85 percent of comments about Costco lauded the chain.
Of all the opinions posted about supermarkets in the United States, negative posts encompassed 54 percent. Users directed most of the negative feelings at Walmart, the largest grocery retailer in the United States. Only 36 percent of comments expressed affection for the retail giant.
Walmart also accounted for 73 percent of all opinions about grocery chains during the past year.
Though the report showed more supermarket detractors than fans exist, the fans wielded greater influence. The potential audience for fans’ opinions ranked more than four times as large as the potential audience for haters’ opinions. Amplicate released the report Aug. 16.
Amplicate tracks and analyses more than 125 million opinions from more than 25 million people.