Cascade Land Conservancy changes name to Forterra

November 2, 2011

By Warren Kagarise

NEW — 9 a.m. Nov. 2, 2011

Cascade Land Conservancy, a nonprofit environmental group involved in numerous conservation projects in Issaquah and elsewhere, is now Forterra.

The organization announced the name change early Wednesday. Leaders said the shift reflects the Seattle-based organization’s expanding mission.

In 2005, the then-Cascade Land Conservancy established the Cascade Agenda — a long-range planning effort for the region. Issaquah is a Leadership City for Cascade Agenda — meaning long-range planning is meant to envision the local community, environment and economy for the century ahead.

Longtime Forterra President Gene Duvernoy also offered early support for the city-led effort to preserve Park Pointe, a forested site near Issaquah High School, from development into a subdivision.

Since the then-Cascade Land Conservancy started in 1989, the organization has conserved more than 173,000 acres. In the last decade, the organization expanded from a land trust rooted in the Cascades to include conservation efforts on the Olympic Peninsula and other land-use issues.

The organization receives backing from business, environmental and government leaders across the Puget Sound region. Forterra supporters include Issaquah Highlands developer Port Blakely Communities.

“We have worked with Cascade Land Conservancy for decades to conserve working lands in a way that also works for our environment,” René Ancinas, president and CEO of Port Blakely Communities parent company Port Blakely Companies, said in a statement. “We are excited to continue this conservation partnership with Forterra for decades to come.”

The organization picked the name Forterra — literally “for earth” — after receiving hundreds of suggestions from staffers, board members, constituents and supporters.

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