Walmart holiday campaign donates to Eastside Baby Corner
December 13, 2011
NEW — 3:30 p.m. Dec. 13, 2011
Issaquah-based nonprofit organization Eastside Baby Corner received a Christmas gift from Walmart 12 days early.
The retail giant donated $5,000 to Eastside Baby Corner through the “12 Days of Giving” Facebook campaign. Overall, Walmart announced donations of $125,000 to 17 nonprofit groups nationwide. The groups focus on promoting better conditions for children.
Walmart announced the awards Tuesday.
Throughout the 12-day campaign, Walmart plans to award $1.5 million to 145 organizations in all 50 states, Washington, D.C., and Puerto Rico.
“Our Facebook campaign led us to so many organizations that are empowering our next generation this holiday season and year-round,” Julie Gehrki, senior director at the Walmart Foundation, said in a statement. “We believe that children are our brightest hope for the future, and the organizations that we are honoring today share that belief.”
Walmart put out a call for nominations in “12 Days of Giving” campaign on Facebook. The call resulted in more than 5,400 nominations, as Facebook users shared photos and short descriptions of organizations’ impacts on communities.
Then, a panel from the Walmart Foundation reviewed submissions and selected organizations focused on providing basic needs such as food, shelter, clothing and baby supplies.
Karen Ridlon, a pediatric nurse practitioner, started Eastside Baby Corner in 1990 to address inadequate care for babies.