Impact Studio Pro rolls innovation into video production
March 6, 2012
By Warren Kagarise
Inside the video marketing agency Impact Studio Pro, a Mountain Dew-fueled operation creates TV commercials, promotional spots, public service announcements and music videos for more than 100 clients.
The tiny company operates from a converted Issaquah Highlands apartment, a space referred to as the “think tank” by founder Nathan Bosseler. The office overlooks rooftops and the Issaquah Alps. Bosseler uses a space designed for a bedroom as the executive suite.
Major clients include the Issaquah Schools Foundation, Gene Juarez Academy, Hyundai of Kirkland, and municipal governments in Sammamish and SeaTac.
Issaquah Chamber of Commerce leaders spotlighted Impact Studio Pro as a business innovator in the Innovation in Issaquah contest late last month.
The chamber also honored Marketing Masters and Lakeside Center for Autism as innovators. The carbon-neutral community zHome also received a nod as the most innovative public-private partnership.
Staying innovative is about the latest and greatest techniques — it’s not necessarily copying anybody — but it’s examining what works in what industries,” Bosseler said. “We just try to create new techniques, whether that’s being in actually shooting the video, different camera angles, different methods of editing and doing our post-production.”
The tight-knit staff also includes Bosseler’s mother, Elaine, and recent Bellevue College alumni.
Impact Studio Pro originated not long after Eastlake High School alumnus Nathan Bosseler graduated from the college.
A three-part series about the Issaquah Chamber of Commerce’s Innovation in Issaquah honorees.
Introduction: City, Issaquah Chamber of Commerce honor innovators
Part 1 of 3: Impact Studio Pro
Part 2 of 3: Marketing Masters
Part 3 of 3: Lakeside Center for Autism
The recent graduate and video expert bumped into Jonathan Campbell, a former Eastlake classmate, at Safeway. Campbell, a Bellevue College graduate, stocked shelves for the grocery chain. They started discussing website design, and Bosseler mentioned still-nascent Impact Studio Pro.
“He said, ‘I’m off at 4 o’clock. I’ll give you a call when I’m off,’” Bosseler said. “At 4:01 on the dot, my phone went off and it was this guy. I haven’t not seen him for a day since.”
Impact Studio Pro generated a spin-off company, called CASTUS, last year. The digital broadcasting software enables users to schedule TV programming. Businesses use CASTUS to create digital signage.
Early clients include the Schieffer School of Journalism at Texas Christian University.
“Since CASTUS is entirely based off of software — which is the first in the industry to do so — we’re not relying on all of these hardware limitations,” Bosseler said. “We can create a product that’s much more cost-effective, has a much longer lifetime and is much more scalable, since it’s just software.”
Impact Studio Pro continues to find success in earlier products, too.
“The clients we originally sold our software systems to are still using the original systems we sold them,” Elaine Bosseler said.
Impact Studio Pro sold systems to the original clients in 2007.
“They like our product and service because it’s so easy to use and because we’re just a phone call away if they need anything,” Nathan Bosseler said.
The company is poised to rebrand from Impact Studio Pro to ISP Videos in the near future. Impact Studio Pro also plans to relocate from the highlands to elsewhere in Issaquah.
Nathan Bosseler said the name change is meant reflect a more nimble company in a fast-changing industry. Clients, for instance, no longer request DVDs to review and instead stream clips online and suggest changes to Impact Studio Pro via email.
“The technology has changed, and our workflow has changed with it,” Elaine Bosseler said.
Warren Kagarise: 392-6434, ext. 234, or firstname.lastname@example.org. Comment at www.issaquahpress.com.