Leaders call for increased access to regional transit card
April 24, 2012
King County Council members requested increased access to regional transit by expanding the One Regional Card for All, or ORCA smart card, in a unanimous decision March 26.
The council called for mass transit officials to analyze options to lead to a broader distribution and increased use of ORCA.
Before the program launched in 2009, King County sold transit fare through numerous retail stores. Through ORCA, the network limited to the Internet and direct distribution facilities. King County Metro Transit then received complaints about the reduction in purchase locations.
ORCA is a collaboration among the transit systems in King, Kitsap, Pierce and Snohomish counties.
“ORCA cards have proven to be a fast and easy way to for local riders to pay for their transit fares,” council Vice Chairwoman Jane Hague said in a statement. “However, we need to find a way to expand access to these cards. Studies have shown that if you make paying for transit easy, more riders will use it.”