Experts host workshop for businesses, nonprofits
May 8, 2012
Leaders of businesses and nonprofit organizations can learn how to gain a crucial edge in cause marketing, a growing market niche, at a local workshop May 22.
According to Cone’s 2010 Cause Evolution Study, 83 percent of Americans wish more of the products, services and retailers they use supported causes. (Cone Communications is a public relations and marketing company.)
In order to educate business and nonprofit leaders, business consultant Joni Kovarik and nonprofit consultant Jane Kuechle teamed up to offer the cause marketing workshop.
The workshop is a unique opportunity for businesses and nonprofit organizations to explore together how cause marketing is a win-win proposition.
Kovarik has a 25-year business development career with a broad set of experience across several industries. Kuechle has a 30-year career working with nonprofit organizations in the Greater Seattle area.
The workshop runs from 8 a.m. to noon, including networking breaks. Registration starts at 7:30 a.m. The location is the Watershed Science Center Room at the Issaquah Salmon Hatchery, 125 W. Sunset Way, Issaquah. The cost is $175 until May 14 and $200 after May 14.