Get ready, set, shop for Young Issaquah Professionals cash mob
May 15, 2012
Issaquah Chamber of Commerce leaders asked merchants and shoppers to prepare for another cash mob.
The event is planned to occur at a still-unknown business at 4 p.m. May 23, as part of National Small Business Week.
In a cash mob, a group of people descends on a business to buy, buy, buy. The destination is revealed through social media services. Then, the mob pops up at the business to browse and shop.
The organizers — Young Issaquah Professionals, or YIPPIES, 20- and 30-something business leaders in the Issaquah Chamber of Commerce — modeled the cash mob on similar events in other locales.
Organizers said most participants spend about $20 apiece, but any amount is acceptable.
The inaugural cash mob in Issaquah unfolded last month at Gilman Village merchant Lucky You. Mobbers purchased almost $3,000 in merchandise.
“We’ll be trying different times, days and locations for our mobs.” YIPPIES Chairwoman Audrey Slade said. “Moving this mob to an early evening start time, will hopefully allow more people to take part at the end of their workday.”