Preston-based TalkingRain celebrates 25 years

June 29, 2012

By Warren Kagarise

NEW — 8 a.m. June 29, 2012

Preston-based beverage company TalkingRain is celebrating 25 years in business by sending raindrop mascots to destinations and posting online videos to chronicle the adventures.

TalkingRain is marking other milestones alongside the anniversary. Sales recently jumped 300 percent. The brand Sparkling ICE earned the title of 2011 Food and Beverage Rising Star by SymphonyIRI, a market research company. TalkingRain products also scored successes in Canada, Japan, Korea and Mexico.

“We are proud to celebrate this landmark achievement as it represents our resilience in a highly-competitive industry,” company President Kevin Klock said in a statement. “It shows us that you don’t have to be big to be great and that our simple commitment to delivering products that people enjoy works.”

The celebration includes the mascots, Drip and Drop. The costumed characters pop up across the region and document the experience in videos later posted online. TalkingRain is seeking ideas about where Drip and Drop should go to capture the character of Seattle and the Northwest.

Submit Ideas for where Drip should go next on Facebook, www.facebook.com/talkingrain, and Twitter, @driptalkingrain. For the person submitting a winning idea later made into a Drip video, a case of TalkingRain is the prize. The winner is also entered to win a Seattle barbecue set complete with umbrella.

TalkingRain employs about 150 people. The company creates flavors and designs in-house and, in the past, turned customer ideas into successful products. Sparkling ICE flavors lemonade and coconut pineapple came from direct customer recommendations.

“Good ideas are good ideas no matter where they come from — whether it’s inside the company or feedback from consumers,” Klock said. “We’ve been TalkingRain for 25 years and we want to celebrate what has made us who we are with the people who have helped make us.”

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