July 31, 2012
Your Issaquah Press just got narrower
More than a year ago, two readership focus groups gave us their insights.
Why is The Issaquah Press so wide, they asked. Since then, we’ve heard from other readers who’ve asked the same question. They say they prefer the easy-reading width of The Seattle Times.
We listened to our readers, and we listened to advertising agency designers who were asking the same question. Ad designers much prefer we get in line with the industry standard.
It took a year of thinking and planning, but here we are.
With the loaned talents of David Miller, a page designer from The Seattle Times, we tweaked graphic elements to modernize The Press just a bit, while keeping its familiarity — a nod to the paper’s 112-year history. Managing Editor Kathleen R. Merrill created a redesign team of staff members who tackled everything from the importance of the public meetings calendar to the spacing between copy lines in places such as the sports scoreboard.
We’ve made many small changes that you might not even notice unless you compare this paper with ones from previous weeks. We’ve cleaned things up and made things more readable. We’ve also shortened some things, like the word limit for our letters to the editor.
Other than the paper’s narrower girth, the most notable design change is to the community calendar on page B2. We’ve combined the former A&E calendar and many of the items from the sports calendar to give you a quick by-the-day glance of things to do.
We hope you will like the update so far, but we plan to make more changes in the coming weeks. As usual, we turn to our readers to guide us. Email your feedback to firstname.lastname@example.org.