Create quirky characters for Northwest advertising campaign
September 23, 2012
NEW — 6 a.m. Sept. 23, 2012
Now, Pacific Northwest residents can provide the inspiration for the next Northwest Profile. Folks can submit video auditions in a contest to determine another addition to the Seattle-based insurer’s “We’re A Lot Like You. A Little Different.” advertising campaign.
“One of the many reasons we hear that people like the campaign is that it makes us laugh at the quirkiness of living in the Northwest,” PEMCO Insurance spokesman Jon Osterberg said in a statement. “We’re poking good-natured fun at ourselves. We can’t wait to see what our Northwest neighbors come up with.”
The campaign — launched in 2007 — birthed Sandals & Socks Guy, Flawless Firewood Stacker and more. The call for video auditions allows participants to celebrate the values shared by Northwest residents, and prove why their attributes qualify as the most uniquely Northwest and worthy of Northwest Profile fame.
Through Oct. 25, users can go to www.pemco.com/nexttype to upload a 60-second video audition detailing their Northwest traits. The format and organization are up to the videographer. Contestants do not need to follow current commercial styles.
Then, at the end of the submission period, a group of judges representing recognizable Northwest icons intend to select a dozen finalists. The finalists have a chance to win more than $18,000 in prizes and Northwest experiences.
Judges plan to award the top 12 videos with cash prizes Nov. 5. The grand prize winner receives $5,000. Other prizes include VIP tickets to the 2013 Sasquatch Music Festival and the Relentless Recycler’s ultimate recycling bin package.