January 22, 2013
Advertiser support has mattered for 113 years
On Jan. 18, The Issaquah Press marked its 113th birthday. Electricity came to Issaquah that same year!
It was Jan. 18, 1900, when the first issue of the then-named Issaquah Independent was published, beginning a long legacy of connecting the community, even back when the population was a few hundred hops growers, loggers, miners and dairy farmers — and their families. The big news then was about who traveled to Seattle by stage coach, who was in the town jail, City Council and school news, club meetings and church socials.
The early issues were only four pages and rarely had a photograph, but the issues were always full of local advertising. The Bank of Issaquah offered 4 percent interest on a savings account. The local barber also promoted his laundry and tailor services. J.J. Lewis sold hardware, furniture and baseball bats. The livery stable rented horses and rigs. Fresh seeds were advertised by the Issaquah Grocery. A nearby Hobart store offered Best Gloss starch for 8 1/3 cents per cup. Puncture-proof bicycle tires were $4.80 per pair.
One mid-century publisher had a note in every issue to remind readers to support the advertisers. It’s a tradition that we are resurrecting, beginning in this week’s paper. It’s those advertisers that keep bringing you the news every week, and we hope readers will let them know it is appreciated.
Times have certainly changed in 113 years. Newspapers are no longer the only way to get news, although there is still no avenue for Issaquah news like this newspaper — in print and online. Advertisers tell us they read the paper every week and love it, but many have forgotten how to invest in their business through advertising.
Readers, you can give the paper a birthday present by remembering to support local businesses and thank the merchants for supporting your hometown newspaper. It’s called a “community newspaper” for a reason. We’re all in this together.