Student film festival was under marketed
February 25, 2014
By Jacob Brunette
Earlier this month, the Seattle International Film Festival branched out, and hosted an Issaquah International Film Festival in the Issaquah High School theater.
The event was meant to broaden SIFF’s normal audience and increase attendance among high school students. To help with that, the festival was accompanied by a daylong filmmaking challenge, in which the video production class (I-Vision) at IHS made short films about the same topic.
The challenge was a success. The movies made by the I-Vision students were imaginative and well-made, and were broadcast to the entire school over the next week, through the I-Vision news program. Unfortunately, they did little to help the festival itself.
While the movies made by I-Vision were shown to the entire school, there was no mention of the film festival they were meant to support, and there was no other announcement about the festival made to the student body. Few students knew that the festival was happening.
At the showing I attended, there were only about 10 people in the audience, and I was the only high school student there. If SIFF hosts another festival in Issaquah next year, it will have to work harder to increase awareness of the event, or face the same problems next year.