‘Drive High, Get a DUI’ campaign reminds public that driving while high is illegal
June 22, 2014
NEW — 6 a.m. June 22, 2014
With marijuana retail stores slated to open in early July, the Washington Traffic Safety Commission is launching the “Drive High, Get a DUI” campaign to remind those planning on patronizing the new businesses that driving high is illegal.
The new messaging coincides with summertime DUI emphasis patrols kicking off July 1 and will feature three 30-second television commercials. The Colorado Department of Transportation produced and aired the commercials in Colorado earlier this year as part of their efforts to combat people driving while high.
The ads show individuals attempting activities such as barbecuing, shooting free throws and installing a wall-mounted television while high. On-screen text points out that while it is now legal to do these things while high, it is still not legal to drive under the influence of marijuana.
Although Washington’s Initiative 502 did not provide funding for public education prior to legalization, WTSC officials believe the campaign is critical to preventing impaired driving.
These and all extra patrols are part of Target Zero, striving to end traffic deaths and serious injuries in Washington by 2030. Learn more here. Find additional information about the Washington Traffic Safety Commission here.