Tourism recommendations suggest new organization, city branding

October 14, 2014

Defining city branding and forming a destination marketing organization top the list of Issaquah tourism recommendations.

City Economic Development Department Manager Andrea Snyder and Issaquah Chamber of Commerce CEO Matt Bott presented Roger Brooks International’s final draft on tourism recommendations during the Committee of the Whole meeting Sept. 23.

After eight months and $20,000 of city funds, the hired tourism consultant provided a layout of how Issaquah could entice visitors to come and spend money. In order to know where to start, Snyder said they started with basic questions.

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Off The Press — Tourism should tread the boards

October 7, 2014

I had several qualms about Roger Brooks’ tourism presentations to the good people of Issaquah. However, I completely agree with his basic advice that the city should choose one aspect and focus on that as the main draw to get outsiders to visit and spend their money.

Peter Clark Press reporter

Peter Clark
Press reporter

He left this up to residents and city leaders to decide what that main draw would be, advising it should be a year-round affair that would guarantee a unique and beneficial experience that would keep people coming back. In two remarkably similar presentations, Brooks said Issaquah tourism dollars could go to highlight the divergent trail system or maybe even the penchant for paragliding.

I would like to offer my humble opinion and say Issaquah should prop up its fantastic theater culture as the focus for tourism.

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City, chamber get tourism guidance

April 8, 2014

How can Issaquah attract more visitors?

That questions lies at the heart of a burgeoning effort by the city’s Economic Development Department and the Issaquah Chamber of Commerce. The “kickoff” for the effort was delivered March 31 by local tourism guru Roger Brooks.

“For more than 30 years, he has worked to change ordinary places to extraordinary destinations,” chamber CEO Matt Bott said, introducing the keynote speaker.

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Issaquah to host tourism expert

March 18, 2014

The Issaquah Chamber of Commerce — in coordination with the city of Issaquah and local hoteliers, restaurants and hometown attractions — is featuring world-renowned expert Roger Brooks in a community presentation about developing Issaquah’s tourism program.

The presentation is from 6-8 p.m. March 31 at Pickering Barn, 1730 10th Ave N.W. Registration is strongly encouraged to ensure a seat. Attendees can register online at by March 28.

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